---
title: "Sequence Use Case – 2: Promotional Campaign"
description: "## **🧩 Introduction** Keeping your audience engaged over time is key to better retention and higher conversion. waatee’s **Sequence Campaigns** allow you to automate well-timed promotional messages across days, weeks, or even months. This use case demonstrates how to build a **long-term promotional…"
url: "https://docs.waatee.com/docs/sequence-use-case-2-promotional-campaign/"
updated: "2025-06-10"
category: Bot Channel / Sequence
---

# Sequence Use Case – 2: Promotional Campaign

## **🧩 Introduction**

Keeping your audience engaged over time is key to better retention and higher conversion. waatee’s **Sequence Campaigns** allow you to automate well-timed promotional messages across days, weeks, or even months.

This use case demonstrates how to build a **long-term promotional campaign** with automated WhatsApp messages sent on Day 3, Day 7, Day 15, and Day 30 after a user subscribes.

## **📢 Use Case: Long-Term Promotional Drip Campaign**

### **🎯 Objective:**

Nurture your subscribers by sending spaced-out promotions, re-engagement offers, and product highlights using waatee's Sequence Builder.

## **🧱 Step-by-Step Campaign Flow**

### **🔹 1. Flow Entry via Keyword or Button**

![](https://docs-waatee.1wp.site/wp-content/uploads/2025/06/image-12-109-1024x592.webp)

A user can trigger the flow using a keyword like promo2025 or through a bot menu button.

- **Block Used**: Start Bot Flow
- **Trigger Example**: promo2025

### **🔹 2. Welcome Message**

Greet the user and give them a reason to subscribe to your promotional sequence.

- **Block Used**: Generic Template + Subscribe Button

### **🔹 3. Subscription to Promotional Sequence**

Upon clicking “Subscribe,” the user is added to the sequence campaign titled, for example, “Promo Follow-Up 2025.”

- **Block Used**: Button (Subscribe)
- **Block Used**: Add a text element (Thanks for subscribing !)
- **Sequence Name**: Promo Follow-Up 2025
  - **Time Settings**: Starting Time (00:00), Closing Time (24:00)
  - **Timezone**: e.g., Asia/Dhaka
  - **Message Tag**: Choose a relevant one like ACCOUNT_UPDATE

### **🔹 4. Scheduled Promotional Messages**

![](https://docs-waatee.1wp.site/wp-content/uploads/2025/06/image-12-111-1024x664.webp)

**📆 Day 3:**

- Message:
  *“Make your chatbot smart and faster with AI training”*
- Button: *View Products*

**📆 Day 7:**

- Message:
  *“Revolutionize your chatbot marketing strategy ”*
- Button: *Read Blogs*

![](https://docs-waatee.1wp.site/wp-content/uploads/2025/06/image-12-110-1024x645.webp)

**📆 Day 15:**

- Message:
  *“Check out our newest update on addressing the broadcasting issue.”*
- Button: *Know More*

**📆 Day 30:**

- Message:
  *“Check out our click-to-whatsapp ads feature”*
- CTA Button: *Learn More*

## **🔁 Why This Use Case Works**

- **Spaced Promotion**: Avoids overwhelming users with daily messages.
- **Lifecycle Engagement**: Targets users at different stages of interest.
- **Auto Retargeting**: No manual effort needed after initial opt-in.
- **Brand Recall**: Reinforces your product regularly without spamming.

## **✅ Ideal For:**

- Ecommerce brands
- Digital course creators
- Loyalty reward campaigns
- Lead nurturing funnels
- Re-marketing campaigns

## **🧠 FAQs**

### **🔹 Can I change the message intervals?**

Yes, you can schedule messages at any interval—hourly, daily, weekly, or monthly.

### **🔹 Will users receive messages if they block the bot?**

No. WhatsApp prevents sending messages to blocked users. Use delivery reports to monitor engagement.

### **🔹 Can I stop the sequence for users who already purchased?**

Yes. Use conditional flows or tags to unsubscribe users from the sequence when they complete a purchase.

### **🔹Is there a limit to how many messages I can send in a sequence?**

waatee allows you to add as many steps as you need, subject to your WhatsApp Business messaging limits.

### **🔹 Can I customize the message based on user behavior?**

Yes! You can use tags, conditional logic, or previous answers to send personalized content in sequences.

## **🏁 Conclusion**

With waatee’s **Promotional Sequence Campaign**, you can effortlessly deliver offers and updates across 30 days without manual follow-up. This use case is perfect for turning one-time visitors into loyal buyers through timed, targeted messaging that feels personal and relevant.

👉 **Pro Tip:** Combine sequence campaigns with dynamic product displays or catalog links to maximize click-throughs!