🧩 Introduction #
Keeping your audience engaged over time is key to better retention and higher conversion. waatee’s Sequence Campaigns allow you to automate well-timed promotional messages across days, weeks, or even months.
This use case demonstrates how to build a long-term promotional campaign with automated WhatsApp messages sent on Day 3, Day 7, Day 15, and Day 30 after a user subscribes.
📢 Use Case: Long-Term Promotional Drip Campaign #
🎯 Objective: #
Nurture your subscribers by sending spaced-out promotions, re-engagement offers, and product highlights using waatee’s Sequence Builder.
🧱 Step-by-Step Campaign Flow #
🔹 1. Flow Entry via Keyword or Button #
A user can trigger the flow using a keyword like promo2025 or through a bot menu button.
- Block Used: Start Bot Flow
- Trigger Example: promo2025
🔹 2. Welcome Message #
Greet the user and give them a reason to subscribe to your promotional sequence.
- Block Used: Generic Template + Subscribe Button
🔹 3. Subscription to Promotional Sequence #
Upon clicking “Subscribe,” the user is added to the sequence campaign titled, for example, “Promo Follow-Up 2025.”
- Block Used: Button (Subscribe)
- Block Used: Add a text element (Thanks for subscribing !)
- Sequence Name: Promo Follow-Up 2025
- Time Settings: Starting Time (00:00), Closing Time (24:00)
- Timezone: e.g., Asia/Dhaka
- Message Tag: Choose a relevant one like ACCOUNT_UPDATE
🔹 4. Scheduled Promotional Messages #
📆 Day 3:
- Message:
“Make your chatbot smart and faster with AI training” - Button: View Products
📆 Day 7:
- Message:
“Revolutionize your chatbot marketing strategy ” - Button: Read Blogs
📆 Day 15:
- Message:
“Check out our newest update on addressing the broadcasting issue.” - Button: Know More
📆 Day 30:
- Message:
“Check out our click-to-whatsapp ads feature” - CTA Button: Learn More
🔁 Why This Use Case Works #
- Spaced Promotion: Avoids overwhelming users with daily messages.
- Lifecycle Engagement: Targets users at different stages of interest.
- Auto Retargeting: No manual effort needed after initial opt-in.
- Brand Recall: Reinforces your product regularly without spamming.
✅ Ideal For: #
- Ecommerce brands
- Digital course creators
- Loyalty reward campaigns
- Lead nurturing funnels
- Re-marketing campaigns
🧠 FAQs #
🔹 Can I change the message intervals? #
Yes, you can schedule messages at any interval—hourly, daily, weekly, or monthly.
🔹 Will users receive messages if they block the bot? #
No. WhatsApp prevents sending messages to blocked users. Use delivery reports to monitor engagement.
🔹 Can I stop the sequence for users who already purchased? #
Yes. Use conditional flows or tags to unsubscribe users from the sequence when they complete a purchase.
🔹Is there a limit to how many messages I can send in a sequence? #
waatee allows you to add as many steps as you need, subject to your WhatsApp Business messaging limits.
🔹 Can I customize the message based on user behavior? #
Yes! You can use tags, conditional logic, or previous answers to send personalized content in sequences.
🏁 Conclusion #
With waatee’s Promotional Sequence Campaign, you can effortlessly deliver offers and updates across 30 days without manual follow-up. This use case is perfect for turning one-time visitors into loyal buyers through timed, targeted messaging that feels personal and relevant.
👉 Pro Tip: Combine sequence campaigns with dynamic product displays or catalog links to maximize click-throughs!
