---
title: "How to Set Up Email Marketing in waatee: Complete Beginner’s Guide"
description: "Email marketing remains a powerful channel for follow-up communication, lead nurturing, and engagement. In waatee, **end users** (non-resellers) can integrate their email provider to **send instant, automated emails** when subscribers submit their email addresses through chatbot flows. This guide walks you through how to…"
url: "https://docs.waatee.com/docs/how-to-set-up-email-marketing-in-waatee-complete-beginners-guide/"
updated: "2025-06-10"
category: Integration / Email Integration
---

# How to Set Up Email Marketing in waatee: Complete Beginner’s Guide

Email marketing remains a powerful channel for follow-up communication, lead nurturing, and engagement. In waatee, **end users** (non-resellers) can integrate their email provider to **send instant, automated emails** when subscribers submit their email addresses through chatbot flows.

This guide walks you through how to connect your email account, collect user email addresses, and trigger real-time email delivery using user input flows or reply buttons.

## **What You Can Do with End-User Email Integration**

✅ Instantly send a confirmation or welcome email when a user submits their email
✅ Use email alongside WhatsApp or Messenger conversations
✅ Collect leads directly inside bot flows
✅ Personalize emails with subscriber input using custom fields

   ⚠️ This feature is available only for **end users** to send **instant emails**. There is **no bulk email marketing or campaign scheduling** at this level.

## **Step 1: Connect Your Email Provider**

To start sending emails from your own address:

- Log in to your **waatee dashboard**
- Go to **Settings → Email Configuration**

![](https://docs-waatee.1wp.site/wp-content/uploads/2025/06/image-12-250-1024x484.webp)

- Click **Connect Email Provider**
- Choose from:

  - SMTP (e.g., Zoho, Gmail SMTP, etc.)
  - Mailgun
  - Postmark
  - SES
  - Mandrill
- Fill in your email host, port, username, and password or API key
- Click **Save and Verify**

![](https://docs-waatee.1wp.site/wp-content/uploads/2025/06/image-13-72.webp)

Once verified, your email will be ready to use in bot flows.

## **Step 2: Collect Email from Subscribers**

waatee provides two ways to collect email from users:

### **Option 1: Use a User Input Flow**

- Go to **Bot Manager → Bot Reply**
- Create a new bot reply or edit an existing one
- Choose **User Input Flow** as the reply type
- In the input settings:

  - Set expected input type to **Email**
  - Assign a **Custom Field** to save the response (e.g., subscriber_email)

![](blob:https://docs-waatee.1wp.site/365ac8c4-eb11-4e6a-9c53-95cd6ed1b932)

If you want to learn how to create a user input flow. Explore this article ( user input flow article)

## **Step 3: Configure the email**

- Go to Your **channel** and select **Bot manager**
- Then **select** your bot and open **configuration** tab
- **Scroll down** and from the email section
- Choose the **email profile,** which you want to use
- Write a **subject** and email body and **save** it

![](https://docs-waatee.1wp.site/wp-content/uploads/2025/06/image-12-249.webp)

## **Step 4: Trigger the Email**

Once the email field is submitted :

- Once any customer trigger your **user input flow** and input their email
- An **instant email** is sent to the user using the configured email text
- You can view delivery logs under **API log**

![](https://docs-waatee.1wp.site/wp-content/uploads/2025/06/image-12-248.webp)

## **Tips for Better Delivery**

✅ Use a verified domain (SPF/DKIM) if using SMTP or Mailgun
✅ Keep email templates short and clear
✅ Personalize using fields like {{first_name}} or {{bot_name}}
✅ Use this for transactional emails, not marketing blasts

## **Use Cases**

- Send a welcome message immediately after user registration
- Deliver coupon codes after email input
- Confirm bookings with automated email replies
- Provide downloadable links (PDFs, eBooks) post-email submission

## **Limitations**

🚫 Not intended for bulk email marketing
🚫 Cannot schedule emails only instant
🚫 User must provide valid email format

## **Summary**

With waatee's built-in email sending capability for end users, you can automate transactional emails effortlessly. Whether it’s to confirm a subscription, follow up on interest, or deliver content all can be handled inside the same bot flow.

This real-time email integration improves lead management and delivers a smooth cross-channel experience directly from your waatee automation.

## **FAQ**

**Can I use Gmail to send emails from waatee?**

Yes, you can connect Gmail using its SMTP settings. However, for better delivery and fewer restrictions, we recommend using transactional email providers like Mailgun, Postmark, or AWS SES.

### **Is this suitable for sending bulk email campaigns?**

No. waatee’s email feature is designed for **instant transactional emails**, not bulk campaigns or newsletter blasts.

### **Will users receive emails instantly after submitting their address?**

Yes. Once a user submits their email through the bot’s input flow, waatee sends the configured email message instantly.

### **Can I customize the email content based on user input?**

Absolutely. You can personalize the subject and body using custom fields like *{{subscriber_email}}**, **{{first_name}}*, or other captured data.

### **Where can I see if the email was successfully delivered?**

You can view email delivery and error logs under the **API Log** section in your waatee dashboard.

### **Can I add attachments like PDFs or download links?**

You can’t attach files directly, but you can **include download links** (e.g., to Google Drive or your server) in the email body.

### **Do I need a verified domain to send emails?**

If you're using SMTP or providers like Mailgun or SES, it's strongly recommended to verify your domain and configure SPF/DKIM records for better deliverability.

### **Is it possible to send a follow-up email later?**

Currently, no. waatee only supports **instant email sending**, not scheduled or delayed follow-ups.